Patrón and the Consejo Regulador de Tequila (CRT)

CRT Award ‘T’ Program

Product & Category Education

Tequila is so hot right now, but how can one cut through the marketing smokescreen?

In collaboration with the CRT—the Mexican organization that oversees the compliance laws for the Tequila industry—and presented by Patrón, we bring unbranded, third-party-vetted Tequila category education that covers tequila production, regulation, history, and culture to thousands of industry professionals at all stages of their career.

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Distilling Academy

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Bar Management Bootcamp